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Have Any Questions for Chrysler? Ask Dr. Z!

Tuesday July 4, 2006

In the latest of what seems to be a wave of unorthodox advertisement/marketing campaigns, Chrysler want you to take any questions or concerns you might have directly to the CEO!

Dr. Z, a cartoonish rendition of the DaimlerChrysler CEO Dieter Zetsche and the main character feature on the Ask Dr. Z website, will give you the answers to all questions people have asked so far and will supply some mild entertainment at times as well while he’s doing it. Also, if you wish to do so, you can submit any questions of your own and have your questions answered. Oh, and don’t worry… apparently, all the answering is being done by the Dieter Zetsche, the real Dr. Z.

This campaign is part of an ad campaign also featuring Dr. Zetsche in which he touts the accomplishments of DaimlerChrysler, the quality and reliability of Chrysler products and a play on their German-American roots, in that it allows them to offer the “best of both worlds”.

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